ADVC — ADV Content

OUR FOCUS

TV special projects

Non-standard solutions

Branded content, sponsor integrations, traditional sponsorship

Production

Series and TV programs

Series, Internet shows, START.RU

Distribution

Content acquisition for TV channels

UTV, MIR, TVC, Content Union

Our projects

Unlimited range of branded content: movies, series, entertainment programs, music videos, wellness-projects and more.

SING & COOK with PYATYOROCHKA

The integration of the Pyaterochka brand into the New Year's Show on Channel Five

TV Channel: Channel Five

Period: 31 December 2024

Children's action - AM NYAMA in Pyaterochka

Sponsorship integration:
Pyaterochka

TV Channel: Karusel

Period: April - May 2025

YOUNG KNIVES x PEREKRESTOK

Sponsorship integration:
Perekrestok

Friday TV Channel

Period: January - February 2025

All projects

VALUE OF BRANDED CONTENT

The rise of digital media platforms has made it easier for brands to create and distribute their own content. Such content creates a comfortable environment in which corporations’ services and products become trendy and merchandisable.

Gerrit Meyer

CEO Red Bull Media House North America

NEW TREND BOTH IN RUSSIA AND GLOBALLY

CREATIVITY INITIATED BY BRAND

BRAND LOYALTY INCREASE

BRANDED CONTENT ADVANTAGES

Structured delivery of client’s insight

Native integration

More effective brand association and recall

Wide variability of positioning for different target groups

Customized message, look & feel delivered directly to a large audience

Sponsorship is the most effective way of promotion

EFFECTIVE ADVERTISING

STATUS ADVERTISING

Outstanding advertising that drives sales

Why?

MEMORABLE MESSAGES

DIVERSIFIED CREATIVES

It is the most noticeable advertising which drives sales

Kantar research, June 2019

68%

of viewers follow TV hosts’ and program guests’ recommendations

70%

of viewers believe that interacted content helps them to make a purchase decision

84%

of viewers notice advertising integrated inside TV programs

LEONID YURGELAS

CEO

Rapid development of the industry opens up new opportunities for creating branded content. It allows to create design and implement projects which we have only dreamed of before. Together with brands we create vivid and relevant content, memorable stories that positively influence brand perception and create new value for customers.

HOW WE SELECT STARTUPS

ADVC – is not just an agency, it’s a content hub.

The coolest ideas land with us, passengers check in their genius scenarios which later transit to cinemas, channels and platforms.

We design formats and look for the best concepts of new shows and series in the market, we pitch ideas to potential partner and help their dreams to come true.

If you have a cool idea (script, synopsis, format), you welcome to share it with us: egor.negin@advcontent.ru, Egor Negin (Creative Producer)

Discover a story (application)

Design basic package (application, step-by-step serial plan, pilot script, presentation)

Pitch (presentation to potential partner channels and platforms)

Write script and go into production

NO RISK
NO MAGIC