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ADVC – is an exclusive content hub of ADV Communication Group

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OUR FOCUS

TV special projects

Non-standard solutions

Branded content, sponsor integrations, traditional sponsorship

Production

Series and TV programs

Series, Internet shows, START.RU

Distribution

Content acquisition for TV channels

UTV, MIR, TVC, Content Union

Our projects

Unlimited range of branded content: movies, series, entertainment programs, music videos, wellness-projects and more.

Samaya poleznaya programma

Sponsorship integration:
Miratorg

REN TV channel

Period: October
- December 2021

Stars in Africa

Sponsorship integration:
Unilever (Rexona brand)

TNT TV channel

Period: September
- December 2021

Weather forecast

Sponsorship integration:
Miratorg

TNT TV channel

Period: July – August,
October – November 2021

Prosto kuhnya

Sponsorship integration:
PEREKRESTOK

STS сhannel

Period: April – June 2021

Bachelor

Sponsorship integration:
Reckitt Benckiser (AIRWICK brand)

TNT TV сhannel

Period: March – June 2021

After school

Sponsorship integration:
PEREKRESTOK

Disney TV сhannel

Period: March 2021

After football

Sponsorship integration:
HYUNDAI

Match TV channel

Period: February – May 2021

Russian Premier League

Sponsorship integration:
HYUNDAI

Match TV channel

Period: February – May 2021

You're a top model

Sponsorship integration:
Reckitt Benckiser (WOOLITE brand)

TNT TV channel

Period: February – April 2021

Let's go eat

Let's go eat

Sponsorship integration:
POLISORB

NTV сhannel

Period: February – March 2021

Heads and Tails

Sponsorship integration:
Cotton Club (AURA brand)

Pyatnitsa TV channel

Period: February – March 2021

Draw fairy tales

Sponsorship integration:
Cotton Club (AURA brand)

TV-3 сhannel

Period: February 2021

Good morning with Mickey

Sponsorship integration:
PEREKRESTOK

Disney TV сhannel

Period: February 2021

Cooking karaoke

Sponsorship integration:
Cherkizovo

15-18 min

20 episodes

Youtube Cherkizovo Life

Cold games

Sponsorship integration:
Cherkizovo

15-18 min

16 episodes

Youtube Cherkizovo Life

Duel with taste

Sponsorship integration:
INDILIGHT

15 min

30 episodes

RU.TV channel

Delicious starts

Sponsorship integration:
Cherkizovo

10-12 min

12 episodes

Youtube Cherkizovo Life

Tasteful conversation

Sponsorship integration:
Blizhnie Gorki/Iskrenne Vash

15 min

16 episodes

RU.TV channel

Top Mini Models

Sponsorship integration:
ESTEL

80 min

10 episodes

World Fashion Channel

Club

Youth TV series

48 min

8 seasons, 156 episodes

MTV Russia

VALUE OF BRANDED CONTENT

The rise of digital media platforms has made it easier for brands to create and distribute their own content. Such content creates a comfortable environment in which corporations’ services and products become trendy and merchandisable.

Gerrit Meyer

CEO Red Bull Media House North America

NEW TREND BOTH IN RUSSIA AND GLOBALLY
CREATIVITY INITIATED BY BRAND
BRAND LOYALTY INCREASE

BRANDED CONTENT ADVANTAGES

Structured delivery of client’s insight
Native integration
More effective brand association and recall
Wide variability of positioning for different target groups
Customized message, look & feel delivered directly to a large audience

It is the most noticeable advertising which drives sales

Kantar research, June 2019

68%
of viewers follow TV hosts’ and program guests’ recommendations
70%
of viewers believe that interacted content helps them to make a purchase decision
84%
of viewers notice advertising integrated inside TV programs

LEONID YURGELAS

CEO

Rapid development of the industry opens up new opportunities for creating branded content. It allows to create design and implement projects which we have only dreamed of before. Together with brands we create vivid and relevant content, memorable stories that positively influence brand perception and create new value for customers.

HOW WE SELECT STARTUPS

ADVC – is not just an agency, it’s a content hub.

The coolest ideas land with us, passengers check in their genius scenarios which later transit to cinemas, channels and platforms.

We design formats and look for the best concepts of new shows and series in the market, we pitch ideas to potential partner and help their dreams to come true.

If you have a cool idea (script, synopsis, format), you welcome  to share it with us: egor.negin@advcontent.ru, Egor Negin (Creative Producer)

01
Discover a story (application)
02
Design basic package (application, step-by-step serial plan, pilot script, presentation)
03
Pitch (presentation to potential partner channels and platforms)
04
Write script and go into production

Our team

Our team

OUR PARTNERS

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