GOALS:
Promote the new «Hyundai Mobility» service among the audience of the YT show “What happened next?”, elaborate on its advantages and inspire the viewers to use the service;
Raise brand awareness of Hyundai Mobility, strengthen its positioning as innovative brand and grow customer loyalty;
Create quality and inspirational celebrity content for viral distribution through other platforms.
PLATFORM: YouTube
Content page
BRAND: Woolite
A project content page on Cosmo.ru with text advice from brand stylist-ambassador, bloggers’ videos and infographics.
GOAL:
Raise brand awareness through influencers;
Elaborate on each product separately and highlight key features;
Announce the brand’s contest in a collaboration with Perekrestok (with discount promo-code).
PLATFORM: Cosmo.ru
Interactive project
BRAND: Pyaterochka
An interactive project with contest mechanics in the format of “Endless tower” game. Users had to build a tower with courier bags. Those who got the most points, won branded.
GOALS:
Highlight delivery services of Pyaterochka and build brand loyalty.
PLATFORM: pikabu.ru
GOALS:
This 360 campaign was aimed at building brand image, raising brand awareness highlighting Puma activities.
PLATFORM:
Ad formats of Gorky Park (navigational cubes, displays, skate stands, scrollers, billboards, hockey box, children ice rink, Park map, children ice rink wall, ice rink boards, translucent banners, Park newspapers and social media).
GOALS:
Educate young audience;
Announce Durex’s new foils design (a proper way to use Durex condom with a logo facing a user to avoid awkward moments in bed).
SMM