Project: Users’ contest to engage audience with Monarch’s products.
Goal: The purpose of the contest is to boost attention, sustain interest and promote Monarch brand products in the market
ENG RUS
Raffle on a separate landing page
Raffle on a separate landing page
Project: Users’ contest to engage audience with Monarch’s products.
Goal: The purpose of the contest is to boost attention, sustain interest and promote Monarch brand products in the market
Raffle on a separate landing page
Raffle on a separate landing page
Project: That Very Ring special project on TV-channel PIATNITSA in partnership with jewellery company SOKOLOV.
Goal: There were two aims of the contest: one was to call attention both to family values and original Russian traditions, another one was attract audience attention to That Very Ring special project launch on TV-channel PIATNITSA in partnership with jewellery company SOKOLOV.
The video recipe with Selo Zelenoe brand integration.
Brand: Selo Zelenoe
Period: April 22 - June 5, 2024
The video recipe with Selo Zelenoe brand integration
Platform: povarenok.ru, edimdoma.ru and others
Mechanics: For two weeks the video recipe has been active on the website home page, in social media as well as on partners’ websites.
Articles on cooking
Brand: Selo Zelenoe
Period: October 30 - November 30, 2023
The video recipe with Selo Zelenoe brand integration
Platform: povarenok.ru, edimdoma.ru and others
Mechanics: For two weeks the video recipe has been active on the website home page, in social media as well as on partners’ websites.
Idea: The campaign’s idea and RMB were built around a wider campaign with Yandex Mega Services promo-codes draw.
Mechanics: A user was contacted with RMB with an important message - “You can enjoy the brand any time, why not now”. To enjoy free content a user was supposed to press button and proceed to Yandex page.
Goal: To showcase how Cherkizovo products are made (the production from process from raw materials to the end consumer and the process from shop counter to the farm in “backwards rewind” mode).
Idea: The story of each product begins in the shop. Viewer then witnesses the entire production cycle of the product “backwards” – shop counter, transportation, packaging, butchering, meat storage, cattle breeding and cattle food production.
GOALS:
Promote the new «Hyundai Mobility» service among the audience of the YT show “What happened next?”, elaborate on its advantages and inspire the viewers to use the service;
Raise brand awareness of Hyundai Mobility, strengthen its positioning as innovative brand and grow customer loyalty;
Create quality and inspirational celebrity content for viral distribution through other platforms.
PLATFORM: YouTube
Content page
BRAND: Woolite
A project content page on Cosmo.ru with text advice from brand stylist-ambassador, bloggers’ videos and infographics.
GOAL:
Raise brand awareness through influencers;
Elaborate on each product separately and highlight key features;
Announce the brand’s contest in a collaboration with Perekrestok (with discount promo-code).
PLATFORM: Cosmo.ru
Interactive project
BRAND: Pyaterochka
An interactive project with contest mechanics in the format of “Endless tower” game. Users had to build a tower with courier bags. Those who got the most points, won branded.
GOALS:
Highlight delivery services of Pyaterochka and build brand loyalty.
PLATFORM: pikabu.ru
GOALS:
This 360 campaign was aimed at building brand image, raising brand awareness highlighting Puma activities.
PLATFORM:
Ad formats of Gorky Park (navigational cubes, displays, skate stands, scrollers, billboards, hockey box, children ice rink, Park map, children ice rink wall, ice rink boards, translucent banners, Park newspapers and social media).
GOALS:
Educate young audience;
Announce Durex’s new foils design (a proper way to use Durex condom with a logo facing a user to avoid awkward moments in bed).
SMM